Saturday, October 29, 2011

Really? Guns N’ Roses Fans Like Major League Baseball?



Well, I have never been a true fan of Guns N’ Roses but like many avid music listeners, I am familiar with specific hit songs off of their ‘Appetite for Destruction’ album, such as “Welcome to the Jungle” and  “Sweet Child o’ Mine.”  Since the original group’s full demise in 1996, fans have been torn between the media-filled controversy over why the group broke up, and why Axl Rose was able to obtain naming rights of the group’s name.  Without ever getting too much into the reasoning, lets reflect on present day.

Last night, I was granted the opportunity to work the Guns N’ Roses concert at the Amway Center, in Orlando, FL.  Pre-event, all workers were warned that the concert could lead well into the morning, which it did.  We were to report to the Amway at 7 p.m. for a 9:30 p.m. Showtime.  It was rumored that Axl Rose would be late but it was undetermined how late.  I was warned that this type of behavior was common for the rock star, but what a selfish act.  In the meantime, fans piled into the venue as the opening act, Buck Cherry took the stage.  There were a few sound issues with the production, which left fans extremely irritated.  They complained a lot!  They also became uninterested in the concert and requested to watch the St. Louis Cardinals vs. Texas Rangers World Series game.  Really?  Guns N’ Roses Fans Like Major League Baseball?



In fact, they are as passionate about Major League Baseball (MLB) as they are for the grungy, Rock N’ Roll sounds of Guns N’ Roses.  The request for the game to playing during the opening act was plentiful.  There is a concert venue rule at the Amway that prevents any house television screens to be operating once the show has started.  Being one of few people, who had to relay this news to guests, was not the favorable highlight of my night.  There were many angry fans.  Who would have thought?  After many requests, the North Club Level Bar was kind enough to display the game on one television screen, away from the concert action.  The bar was packed!  Hold on, did you all pay $100 per ticket to watch the World Series or to rock out?  Either way, disappointed concert fans turned happy, thankful MLB fans.  Go figure.

As the St. Louis Cardinals went on to win the 2011 MLB World Series, there was still no Axl Rose.  Concertgoers became weary and bored because the game that had been occupying their time while waiting on Axl, was no more.  What now?  Ultimately, the main event that was scheduled to start at 10:30 p.m. start was finally in progress at 11:30 p.m.  At that point, St. Louis Cardinal fans were prepared to celebrate the victory over the Texas Rangers.  Texas Ranger fans were just ready to forget the game even happened and took kindly to the Guns N’ Roses show.  In the end, I learned that grungy Rock N’ Roll fans are passionate about MLB.  Besides, it being the World Series title game probably had a lot to do with the hype also.  You think?


Wednesday, October 12, 2011

LeBron James Openly Takes to Twitter About Joining the NFL Due to the NBA Lockout


Sadly enough, the NBA lockout is still underway, leaving players, and fans of all walks clinging to hope for a partial season.  NBA commissioner, David Stern recently announced that the NBA would not be starting their regular season on time.  In fact, they will be delayed at least two weeks at this point. 

On Tuesday, LeBron James openly took to the highly populated social media network, Twitter.

"When is the deadline for a team to sign a free agent?" James tweeted at ESPN senior writer, John Clayton. 


Do you think he was serious?  Well, maybe not.  Twitter has over 100-million unique users therefore; followers and his fans sent hundreds of reply tweets within minutes following the infamous question.  This is a perfect example of how a popular athlete’s questions and/or concerns affect the opinions of others.  Not only that but when media outlets were made aware of the tweet, the Twitter brand name and its’ website were amongst the top stories in headline news.  Fans feel a sense of closeness to a public figure, especially if they feel as if their point-of-view may actually be recognized.   

Take John Clayton, for instance.  "LeBron, sorry to get back to you so late," Clayton tweeted. "Trade deadline next Tuesday 4 p.m. Free agency goes until last team is eliminated. Game on." 

Of course there was no reply tweet from LeBron after John Clayton cautiously wrote back.   In no way, shape or form does anyone take this situation seriously but to most, it was worth speculating about.   The NBA lockout has affected many people, not just the players and owners but fans, workers, and businesses also.  Besides, with no season in progress, how else should a multi-million dollar athlete remain relevant?  You can always count on social media, that’s for sure.  


References:

Friday, October 7, 2011

Octagon: Passion. Engagement. Results.

After researching ideal companies within the Sports Marketing and Sponsorship field that I would like to someday be employed with, I came across Octagon.  Here are a few interesting facts about the award winning company, with locations in the US; Virginia and Connecticut; Brazil, Australia, South Africa, and the United Kingdom.

Octagon is the world’s largest sponsorship consulting practice and a pioneer and leader in athlete & personality representation & management.  With more than 800 employees globally, Octagon manages/influences billions in worldwide sponsorship rights fees and activation.  They track passion and the emotive power of sports and entertainment content in order to create measurable awareness and loyalty of fans.

The company has been around for over 40-years and represents the notion that they know the industry and the corporate marketplace better than anyone.  They truly believe that no matter what sport or area of entertainment, their creative and collaborative approach combined with their trademark passion will continue to set them apart from the competition.  All operational tactics are derived from within.  Octagon owns and manages many of the world’s most prominent professional sports events, including premier tennis and golf tournaments, and some of the world’s largest marathons.  There are more than 13,400 events managed per year.  The Sports Business Awards named them “Sports Agency of the Year” in 2008.


Octagon represents NBA stars like: Stephen Curry, Rudy Gay, David West and Kirk Hinrich.  Also, NFL, MLB and Soccer stars like: Justin Tuck, Willie Parker, LaMarr Woodley Andrew Johnston, Jeffren Suarez, David Ospina and Emilio Nsue.  Our event producers and directors are some of the finest in the world whose credits include:  The Emmys, The Neighborhood Ball with President Obama, The American Music Awards, The Academy of Country Music Awards, America, The Radio Music Awards, The Source Awards, the BET Hip Hop Awards, and Miss USA.

I became highly attached to this company because they are extremely versatile.  Although they have been around for 4-decades, other sports marketing and sponsorship companies have had the opportunity to enter the global realm of this field, but no other company has ever exceeded the 360-entertainment representation approach of Octagon.  This company is truly a well-rounded entity. 

Passion. Engagement. Results.